Jah Signal in executive launch, sets Sankayi on fire
Highflying ZimDancehall artist Jah Signal proved his music was piercing through the upmarket as he set Sankayi club on fire during the colourful launch of his album on Wednesday.
Jah Signal is without doubt on top of his game and proved critics wrong when he entertained guests at the upmarket club owned by maverick businessman Genius Kadungure, better known in social circles as Ginimbi.
The black tie event was meant to introduce the musician’s product to several business executives in the capital known for their penchant for high spending and elegance in the capital and beyond.
For the first time in ZimDancehall circles, an artist has launched an album to an executive audience, breaking the belief that the genre was associated with and appreciate mainly in the ghetto.
Ginimbi bought the album for $1000 with a businessman and socialite Innocent Shito, better known as Mhofela buying the disc for $1000 and pledged 10 000 bricks for the construction of a house for the music star.
Fellow musicians among them Kinnah, Baba Harare, Peter Moyo, Romeo Gasa and members of the Jah Prayzah's Third Generation band also graced the occassion.
Guest of honour, Zimbabwe Tourism Authority boss Karikoga Kaaeke bought the album for $1000 and spoke glowingly of the 23 year-old musician.
A second leg of the launch has been set for the ghetto, in Kuwadzana where Jah Signal comes from.
The Shinga Muroora hitmaker's manager, Hillary Punchline Mutake, said they had set two legs for the launch to for their diverse fan base.
Event organiser Wanisayi Mahwindo Mutandwa paid tribute to the fans for their support.
The album carries 12 tracks and was produced by Marcelo and Oskid.